Communicating with Non-Desk Workers: Fixes for Common Mistakes

Study after study shows that companies with engaged frontline employees have improved productivity, fewer injuries, a decrease in turnover, and an increase in profits. Those same studies often show just how disengaged most non-desk employees are.

A recent Gallup study found that over 54% of workers are “psychologically unattached to their work and company. They…show up for work and contribute the minimum effort.”

What’s the fix here? A big piece of the remedy is effective communications. For HR, that means you need understandable, compelling communications at every stage of the employee experience — from recruiting and onboarding to training, recognition, and performance management…and everything in between.

You also need to close the communications gap between corporate and frontline workers. This involves communicating with purpose.

The FIVE FIXES for Your Communications

If you feel like your communications are being ignored, our upcoming blog series will show you how to take HR communications from blah and burdensome to compelling and concise.

  • Really get to know your audience. One-size-fits-all messaging lacks the motivation needed to drive action. We’ll show you how to construct targeted, appealing communications that engage all employees, including those dispersed in the field, on the floor, or at a store.
  • Talk to them in plain language. Content that’s too complex clouds your message. Yes, it is possible to build effective communications that are both easy to understand and legally sound. We have tools and tips.
  • Find out how they like to get information. Using the same channel to reach everyone tends to reach no one. You may be excluding a large portion of your population. You know email is no longer the answer. We’ll show you far better ways to reach frontline workers (the way they want you to).
  • Reflect your diverse employee base. You’ll find references and examples to ensure your communications include everyone in the conversation.
  • Engage support at the local level. Learn how to make it easier for local HR and line managers to get the word out, and how to expand your support team.

Don’t miss our full series (starting early April) on the most common “oops and fixes” of HR communications. The next five blogs will offer 25 years’ worth of experience and know-how — plus, plenty of real-world examples.

Want to learn even more about how to reach non-desk employees, and how to fix the most common HR communications mistakes? Register to receive our upcoming ebook, Communicate with Purpose.


Download our ebook, Communicate with Purpose

Keep up with us on LinkedIn for more tips on HR communications.

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