Communications 3/20/2013

Are Your Employees Ticked Off By Your Wellness Efforts?

If you think communications can’t backfire on you, read this article “CVS to workers: Tell us how much you weigh or it’ll cost you $600 a year.” I’d love to see actual samples of their communications. Was it clear? Or was it twisted by those who did not like the message?
Oh, and just in case you think it couldn’t happen to you, take a few moments to read the comments. Perception is reality, folks. How will you deal with it in your organization?