Client
Cracker Barrel
Industry
Restaurant
Number of Employees
70,000
Challenge
Engaging with store hourly employees in the restaurants is a challenge, especially outside the Open Enrollment season. Although this large population (70% of employees) generally isn’t eligible for company-sponsored benefits, they have access to other health coverage, plus voluntary benefits and discount programs. Cracker Barrel wanted to spread the word in the restaurants.
Solution
In each restaurant, the benefits department is given a space on the employee bulletin board, centrally located and frequently seen by all. They had been hanging a poster with general information, but with very little engagement. Posters were very text heavy and design varied month to month.
We recommended a more strategic approach, with content preplanned and a simplified, branded design.
- Developed an editorial calendar for the year, with each poster focusing on just one topic.
- Created a design that’s colorful and consistent, although not a restrictive template, leaving room for creativity.
- Crafted clear messages that are easy to understand, with an obvious call to action.
Sample Materials
