Number of Employees
Sign-ups for the employee wellness program had been disappointing across the company’s regional stores. Before rolling it out companywide for the first time, Kroger wanted to create a new campaign that would generate excitement…and of course, engagement!
With a companywide rollout to locations spread across 35 states, we knew branding would be key. We created a vibrant, playful logo and a bright color scheme to be used in all communications. With a multi-channel approach, and a tug at the emotions, we created an engaging campaign with multiple communications.