96%
Retention
of 490 potential retirees (in one year)
96%
Retention
of 490 potential retirees (in one year)
Project
Ready to Retire Campaign
Total Employees
3,000
Challenge
When pensions were going to freeze, HR gave employees plenty of notice…four years in advance. Three-and-a-half years later, 490 employees were planning to retire so they wouldn’t lose their pension. That’s 490 employees out of 3,000 total.
Turns out, those employees hadn’t received any further communication after the initial announcement. They thought they needed to retire to keep their pension. Needless to say, there was an urgent need to clarify the situation.
Solution
We helped our client develop “Ready to Retire” education sessions. These were small group sessions held in person at locations, with online recordings for those unable to attend. With a myth-buster theme, we worked with our client to write and design the following communication pieces:
Of the 490 employees who had been considering retirement, less than 20 retired. The company retained valuable talent, and employees stayed in the jobs they loved.