Strategic Campaign


Online Enrollment

in a passive year





Number of Employees

6,800 (U.S.)


This widely-dispersed company with 37 locations needed to transition employees to new benefits and new technology.


We developed an employee benefits communications series to announce USG’s transition to a new online benefits system and their new voluntary benefits. Also redesigned their intranet site within SharePoint to be a true self-service decision-making tool.

  • We started early and delivered bite-size bits of information to all audiences, including leadership and HR business partners.
  • We focused on an actionable item that could be done right away — entering beneficiary information. It encouraged early sign-ups to the site.
  • The Benefits Guide served as a decision-making roadmap as it matched the content and flow of the new benefits enrollment system. (We also translated for Spanish versions.)
  • We transformed their intranet (SharePoint site) from a “link farm” to portal-style. Employees can quickly find the info they need and do what they need to do.
Write On Target

Sample Materials

Write on Target
Write on Target
Write on Target
Write on Target
Write on Target