Strategic Campaign

We developed an employee benefits communications series to announce USG’s transition to new voluntary benefits and a new online benefits system. We also redesigned their intranet site within SharePoint to be a true self-service decision-making tool.

The steps to engagement:

• We started early and delivered bite-size bits of information to all audiences, including leadership and HR business partners.
• We focused on an actionable item that could be done right away — entering beneficiary information. It encouraged early sign-ups to the site.
• The Benefits Guide served as a decision-making roadmap as it matched the content and flow of the new benefits enrollment system. (We also translated for Spanish versions.)
• We transformed their intranet (SharePoint site) from a “link farm” to portal-style. Employees can quickly find the info they need and do what they need to do.