McGraw Hill

90%

Online Enrollment

in a passive year

Client

McGraw Hill

Industry

Learning Technology

Number of Employees

3,500 (U.S.)

Challenge

This global company needed to simplify and digitize their U.S. enrollment communications.

Solution

We helped the benefits department shift from large packets of information to easy-to-understand online, email, and self-mail pieces.

  • We streamlined the enrollment information to the decisions at hand, so the employees knew exactly where to focus.
  • A postcard was mailed home to kick off enrollment and engage spouses.
  • An OE Guide Supplement with enrollment to do’s was emailed and linked to the larger Benefits Guide for details.
  • The Benefits Guide was turned into an online year-round piece and restructured to lead employees through “building their best benefits.”
Write On Target

Sample Materials

Write on Target
Write on Target
Write on Target
Write on Target
Write on Target
Write on Target
Write on Target
Write on Target