McGraw Hill

We helped the benefits department shift from large packets of information to easy-to-understand online, email, and self-mail pieces.

• We streamlined the enrollment information to the decisions at hand, so the employees knew exactly where to focus.
• A postcard was mailed home to kick off enrollment and engage spouses.
• An OE Guide Supplement with enrollment to do’s was emailed and linked to the larger Benefits Guide for details.
• The Benefits Guide was turned into an online year-round piece and restructured to lead employees through “building their best benefits.”