Number of Employees
This international company, with brands such as Sephora, Fendi, and Louis Vuitton, has a diverse and widely dispersed U.S. employee population. The 48-page Open Enrollment Guide was mostly text and charts, and employees found the information confusing and cumbersome.
The U.S. benefits department in New York City had to adhere to corporate branding guidelines from Paris headquarters. But they also wanted to have a clearly branded look and feel for U.S. employee benefits communications.
We worked with corporate HR leaders in Paris to understand LVMH branding standards, and created a complementary design for U.S. benefits. We worked through a technology and language barrier, and bridged a gap between HR departments in the U.S. and France.
To help the benefits department maintain branding in their corporate communications, we designed two Microsoft Word templates, an email template, and a PowerPoint template. Anyone in the department can easily create and send effective communications that employees will quickly identify as something regarding their benefits.
For Open Enrollment, we shortened, simplified, and clarified the communications.