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Much like technology, HR communication is constantly evolving. What once was as simple as a company-wide email, now requires the strategic blend of communication channels, expert messaging, and thoughtful design to drive employee engagement.
This Open Enrollment, don’t let your HR comms get lost in the shuffle of overflowing inboxes and a confusing intranet. Evolve with the times.
Build a communication strategy that ensures employees fully understand the benefits available to them, through messaging that meets every employee at their unique level.
Leverage Multiple Communication Channels
Working environments are more diversified than ever, with employees clocking into traditional offices, home offices, or hybrid roles while typing at desks, walking the floors of a warehouse, or sitting behind the wheel. Reaching all employees in a meaningful way can feel impossible.
That’s why it’s important to ensure the use of multiple channels of communication. Leveraging traditional printed materials, like flyers and posters, may reach employees in the office. But investing in digital comms, like intranet banners, a mobile-friendly benefits guide, or a virtual platform for one-on-one benefit meetings, expands the reach of your messaging.
Learn more about reaching all workers for OE, with five easy fixes proven to elevate your comms.
Digitize Your Benefits Guide
Using a searchable and linked resource, like a digitized benefits guide, not only reaches employees where they are. It promotes user engagement and ease of use when compared to its printed counterpart. With enhanced interactivity, updatability, and cost efficiency, digital guides are a win-win option for employees and employers.
And remember, a smoother enrollment process with more appealing comms, means greater employee satisfaction, and a greater likelihood of continued engagement throughout the year.
Lean into Virtual Comms All Year Long
Don’t stop virtual comms at the end of Open Enrollment. Embracing the accessibility of technology throughout the year keeps benefits and wellness programs top of mind with employees.
Post a monthly newsletter to the company intranet, highlighting key benefits. Send personalized chat messages to team members who failed to enroll, or who aren’t fully using a promoted perk during the year.
Growing your comms strategy and embracing technology creates a culture of open communication… one that strengthens trust, participation, and benefit value year-round.
