Most companies already have benefits and programs that can help new parents (and parents-to-be) navigate the stressful, joyful, and maybe-not-so-restful journey of “family.” From parental leave and maternal care to work-life support and merchant discount programs, a New Parents’ Guide is a great way to show off all you have to offer.
Check out our New Parents’ Guide sample.
This thorough New Parents’ Guide sample (download below) highlights family-building and family-friendly benefits in a creative and useful way.
If you need help getting started, jump to this blog that gives ideas for what to include in a New Parents’ Guide.
In a study by Maven Health, 30% of employees say they want financial support for building a family, including surrogacy, adoption, and fertility allowances. And 40% said their employer could do a better job supporting their family and reproductive health needs. These numbers could be improved through better HR communications about existing resources and programs in your company.
When you promote family-forming benefits, be sensitive to the many ways people can build a family…and the challenges many face. For example, instead of the term “infertility,” find a way to use “fertility” instead. And yes, moms get special attention, but families also form with moms…and not all moms give birth.
In HR, we tend to forget that employees don’t know their benefits inside and out like we do. Overtired (and overjoyed) parents can use all the help they can get…and you have plenty to offer.
Related Content:
- Another blog of has similar information but with different statistics that prove how desperately employees want family-forming benefits.
- If you offer adoption, surrogacy or donor assistance, this is welcome news to employees, especially those in the LGBTQ+ community. We have a sample guide for this crowd, too!
- How will you get the word out about a New Parents’ Guide (or any HR topic)? This infographic shows some outside-the-box comms channels.
