You should already have your annual enrollment communications plan and production schedules finalized. So now it’s time to start writing your pre-enrollment communications.
If you’re launching a completely new plan for 2017, or making significant plan changes, you shouldn’t wait until decision time to start educating employees. This is especially true if this is the year you’re transitioning to a high-deductible health plan. Because these plans are still so foreign to employees, they need time to process this information and understand the changes they’ll see. They also need time to talk to their spouses.
You can help prepare your employees for changes with a four-part pre-enrollment series:
Part 1: What’s changing
Part 2: How it will work
Part 3: Why it’s changing
Part 4: What they need to do
Breaking this information into four parts keeps each communication piece focused and simple to understand. Employees will be better prepared, and they’ll be ready to make smart decisions. It also helps build momentum toward annual enrollment.
Your pre-enrollment materials can help your entire HR team, too. Providing comprehensive Q&A’s and talking points will help to ensure everyone across the organization is delivering the same message. And that’s always a good thing.
Happy writing!
