You’ve developed your annual enrollment communications and finalized your production schedules. Now it’s time to roll up your sleeves and start writing your pre-enrollment communications.
If you’re launching a completely new plan for 2018, or making significant plan changes, you shouldn’t wait until decision time to start educating employees. This is especially true if you’re transitioning to a high-deductible health plan. Because these plans are still confusing for employees, they need time to process this information and understand the changes they’ll see. They also need time to talk to their spouses.
You can help prepare your employees for changes with a four-part pre-enrollment communications campaign. Tell them:
- What’s changing – Part 1
- How it will work – Part 2
- Why it’s changing – Part 3
- What they need to do – Part 4
Breaking information into four parts keeps each communication piece focused and simple to understand. Employees will be better prepared, and they’ll be ready to make smart decisions. It also helps build momentum toward annual enrollment.
Plus, your pre-enrollment materials can help your entire HR team. Providing comprehensive Q&A’s and talking points will help ensure everyone across the organization is delivering the same message.