We’re all a buzz about Punxsutawney Phil and six more weeks of winter. (Although, we’re not certain winter has even started here in Ohio.)
But besides the little rodent, this day brings thoughts of Bill Murray and the ’93 movie Groundhog Day. In the movie, a weatherman finds himself reliving the same day (Groundhog Day) over and over again. It’s so repetitive that you’re able to predict his whole day.
How repetitive are you with your messages? Are employees able to repeat the messages clearly? In today’s overloaded environment, you have to tell someone something about seven times before they actually remember it. Seven times! Not once or twice… nope, seven times.
Tip: Use the same message but repurpose it through different communication vehicles to make sure the message is out there multiple times. One message; seven different times.
- Company newsletter
- Email reminder
- Bulletin board poster
- Tweet
- Flyer on bathroom stall doors (We want someone to use this one!)
- Company-wide voicemail
- Posting in break rooms
The next time you’re coming up with your communications plan, think of all the ways you can reuse your message — seven times – in your company. Your communications have to be seen to be understood. Seven times! Did we say seven?
By the way… We said “seven times” seven different times in this post. Did you get the message?
