Our Blog

27 December 2017

Is Your Reading Level on Target?

For communications to be understood, your writing needs to be direct, familiar and concise. This means eliminating jargon and benefit-speak from your communications. But what about readability? Your communications should aim for a sixth-grade reading level. Here’s why. In general, most adults...
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05 December 2017

Employees Want to Know “What’s in It for Me?”

As you write your HR communications, remember that employees only want to know one thing — what’s in it for me? You can effectively communicate this by answering three simple questions from the employees’ point-of-view: What’s this about? How does it affect...
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