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Let’s face it, you can preach all day about the importance of eating right and exercising but you won’t get results until employees start moving. Why not help them out? Sponsor a walk-a-thon, offer a smoking cessation program or host a health expo. The more you get involved, the healthier employees will be.
Want to improve the wellness
of your campaigns?
Find out how we go beyond cute and clever
to create bottom-line results. |
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Enrollment in smoking cessation program was six times better than anticipated |
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In response to a targeted, consistent marketing campaign, over 250 of the company’s estimated 1,656 smokers enrolled in the campaign within a three-month period. Over 45 percent of those enrollees quit smoking! (The average quit rate
is
36 percent.)
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In one week,
25 percent of the workforce signed up for Brunwick's
walk-a-thon, 98 percent
of which reported a
positive lifestyle change |
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Within 30 days, Write On Target designed, built, tested and rolled out a fitness challenge consisting of promotional materials and an interactive Web site. After just one week of promotion, over 25 percent of our client’s workforce signed up for the nine-week challenge. The virtual walk-a-thon visited each of the company’s locations across the country, expanding awareness of Brunswick’s product mix and building a cohesive team spirit.
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